Would there be Apple without Jobs Essay Example | Topics and Well Written Essays - 3250 words

Would there be Apple without Jobs - Essay Example has grown by leaps and bounds. Steve Jobs’ death earlier this year has raised apprehensions about the future of Apple Inc. Research Problem With the absence of man who has been termed as the single biggest factor in the success of Apple Inc, questions arise whether Tim Cook, the new CEO, will be able to lead the company and retain its dominant position. The other big doubt that emerges is whether Apple Inc. will continue to roll out innovative products as it did during Steve Jobs’ regimen. Research Design The study has used exploratory research to identify the apprehensions raised due to Steve Jobs’ death. Descriptive research has also been used in the study to gauge the likelihood of customers purchasing the Apple brand again. Research Methodology Both primary and secondary research has been used in the study. For primary research a self administered questionnaire was got filled from 100 respondents inside Apple Stores. Findings of the Study Steve Jobs had depar ted from the Apple on earlier ocassions also. Steve Jobs had certain bad qualities and thus was not the perfect manager. Steve Jobs had resigned in August 2011 and Tim Cook, as a part of Apple’s succession plan, has been the CEO since then. ... Apple Computer started manufacturing and selling computers with the launch of Apple II personal computer in 1977. In 1980, the company issued shares to the general public and was incorporated as a public company (By 1987). A year later, in 1981, IBM released its PC and Apple had its first real competitor. In 1985, Steve Jobs left Apple due to his non-compatibility with the then CEO John Sculley. Apple continued to dominate the desktop publishing market for many years after Steve Jobs departure. Under the stewardship of Sculley, Apple grew to an $8 billion company. By 1992, the company started feeling the heat of the competition and its earnings as well as margins started falling. Under pressure to introduce another breakthrough product, Sculley invested a lot of resources on Newton, Apple’s Personal Digital Assistant (PDA). Newton did not live up to the expectation and its sales did not really take off. Scully resigned in 1993 and Michael Spindler took charge as CEO. The latte r too did not last long as Apple incurred significant quarterly losses in 1996. The board appointed Dr Gil Amelio to replace Splinder. The move did not work well. Eventually Apple decided to purchase NeXT Computer, the company that Steve Jobs had formed after his departure from Apple Computers. The purchase of NeXT marked the return of Steve Jobs at Apple Computers and the beginning of a new era. What happened after Job’s homecoming is what the world admires and looks at with awe. Today Apple has become a 32 billion dollar company primarily due to the efforts and expertise of its co-founder, Steve Jobs (Finkle 2010). The iconic Steve Jobs passed away in October 2011. He was 56 and one of the greatest innovator, technical genius and marketing wizard of his time (Streuli